About the Book

Technology trends and changing priorities of global clients have affected IT spending. How does it affect the current business model of Indian IT exporters? Their revenue growth and profitability has been affected in the last few years.

The title of this book: moving up the value chain is relevant for Indian IT professionals as well as IT companies. This book explains the challenges and opportunities from their perspective in a jargon free manner.

The author leverages his industry experience to discuss industry trends using examples from the US and Europe. Topics cover multiple industries and market segments. Few interesting examples are also given from the digital economy.

The book explains strategies and new business models for Indian IT exporters of all sizes. Many topics are also relevant to India based captive units of MNCs in the IT industry. The discussions provide young Indian IT professionals the "big picture".